Qualities That Define A Successful Website
There were 1.6 billion active websites in October 2018, and the number continues to grow as more business and individuals looking to have an online presence. While everyone has a chance to design a site; there is the need to ensure that you have a successful website. While there is no magic formula that one can use and have everyone rushing to their site, there are strategies you can utilize and achieve the goal. In this article, we will discuss the components that a site needs to ensure that your target audience can engage with it.
A successful site needs a clear design. Most sites that were designed in the 90s will have a lot of text and some grainy photos or gifs, but the modern sites are heavy on pictures and less heavy on text. There are sites that are made of images and a few texts that will make navigation more comfortable for the users. Rather than include a lot of writing in your site, you have the option to add PDF files that users can download and read separately. Read more about the use of PDFs, and how to include dense details and make it aesthetically appealing to the readers.
Another quality that defines a successful site is that it loads without any lag time. Websites that take long to load will have a higher bounce rate this will mean that you are losing potential customers.
It is also vital to ensure that the site is responsive, and this doesnt mean a website that can answer questions. A website is considered responsive when it looks good and can also load on phone, tablets, TV or even laptop and stay functional. The laptop is no longer the only device being used to access the internet, and this means that you need a site that can work on the various devices. Depending on your web host, you can receive a responsive website or templates as part of the package, but you can also learn some code yourself to ensure that the site looks exactly as you desire them to.
It is also vital to ensure that your website looks professional. Whether one is looking to promote products, or they have a blog, there is the need to use proper English in a clean and also cohesive design.
It is also crucial that one learns the location where they can find customers and also indicate how they can contact you.
There is the need to include a call to action, and this will provide the customers with a direction while the business owner also gets a way to orient the site.
If you are starting a blog, click here and decide whether you will use HTML or CSS.