Competition online has become so intense that even small blogs sometimes struggle to compete. And for your blog to capture the interest of your audience, you have to learn how to design your website along that result. Even if your blog is not meant for marketing purposes, a good design is still necessary to help attract and engage readers.
The following are five web design skills you should master for successful blogging:
Mobile Device Optimization
It has been shown by several studies that mobile devices are now more popular than desktop computers in terms of Internet use. But because mobile devices are smaller, reading text on them introduces a new set of challenges. As a blogger, you need to know how to design your site in a way that makes it easier for people to read on it (for example, they can just stretch or scale the page). It’s good use a CMS (content management system) that comes with this built-in feature or at least provides plug-ins that you can add to your site.
Search Engine Optimization
Your website may have the best design, but unless people know it exists, it loses its value. Search engines do not know whether your content is good or bad quality, so when indexing your site for search results, they rely mainly on your visitors’ reactions – commenting, linking, etc. In short, you need to know how to widen your audience through SEO tactics, in turn raising your chances of improving your page rank.
No matter your video-making skills, it’s important that you incorporate some media into your blog. People usually like how to or self-introduction videos more than just plain text and pictures. If you can’t get a video together, include GIFs to give life to your posts.
Your logo will serve as your brand as a blogger. People will look at it to get ideas of what your blog is about. At the same time, your logo should match your target audience – for example, you can use fun and bright colors if you blog about children and more basic, less vibrant shades if you’re into the financial market.
Finally, if you want to add links to your blog for monetization, make sure you put them in spots where they do not become an eyesore for the readers. Yes, you can absolutely do this not having to distract from your blog’s main message. You can check out some of the best-designed blogs to know how to do it, but mostly, it is about using complementary instead of contrasting colors and setting the right font sizes or even the right fonts.